Transhorsa

In order for a business to not only grow, but gain success at a more global scale, it requires an effective and coherent marketing campaign which will not only aid in getting their business ideas across to a new clientele; but also help gain valuable business leads. A business can thrive and grow at a great rate within its native area with the help of an effective and high quality marketing campaign, but in order to successfully carry their message overseas, the use of a translation company is a must. Translation companies have helped a wide range of businesses make that crucial break to other countries and markets as it allows the ability to communicate coherently, without the confusion which can often be caused due to language barriers. Often when attempting to break into a different regional market, businesses may look to a Limited Liability Partnership to aid in their overall growth. A Limited Liability Partnership, or LLP, is similar to an ordinary business partnership where businesses can collaborate and join forces with a number of different companies. This can be extremely advantageous for a company as there is no sole responsibility on the company’s side as all risks, costs, responsibilities and profits of the business are shared by all involved. The difference with an LLP is that the liability is limited to the amount of money a specific company has invested in to the business, meaning that the members have some sort of protection of their assets if the business unfortunately runs into trouble.

An opportunity such as this can be extremely advantageous for a company as it not only helps increase their overall profits, but also aids them in gaining business leads which can help make the transition to marketing to a large audience all the more easier. In some cases, this partnership may be with more local companies, but in order for a business to be able to expand at a great rate, a partnership with overseas companies can help propel their business into the spotlight of a much larger market. For those businesses that are looking into joining a LLP with companies overseas, the use of a translation company is imperative in ensuring that all aspects of the deal runs smoothly with no mixed messages and no embarrassment or confusion for all parties involved. A technical translation service can provide technical terminology translations which are required in order for documentation to still be valid and legal, as well as ensuring all members of the agreement have similar copies of documentation. Having shareholders and outside support for your company can be crucial for many who are looking to expand and see their business grow. These shareholders can assist your company in a variety of different fields of the business world whether it is marketing, financial or otherwise, but with a language barrier, getting ideas and opinions across can be extremely difficult, thus making the transition to a global scale all the more difficult. With the use of a translation service, a partnership with outside companies is more likely to succeed as all members can communicate with one another, and work on the best way in which to market the company depending on your specific target markets. Without some form of outside expertise and help, a company may lose it chance to grow into the company it is destined to become.

For many businesses who strive to become a global success, communication is key in all phases of their growth. However, when communication is halted due to language barriers, this can create more harm than good due to confusion. In order for a company to grow to a large scale, external shareholders can be a must, and with a translation service, these shareholders can provide you with the knowledge you need, no matter where in the world you may be.

Global Business Strategy, Uncategorized limited liability partnership, LLP, translation companies, translation company

When running a business, every aspect of its growth and success is imperative and should be planned out accordingly. Projects which work on beginning a new marketing campaign, looking at partnering with an outside business, or looking for a way in which to develop a new product or service. All phases of beginning and executing any of these tasks should be investigated to the letter to ensure that they are as successful as possible. If you are able to communicate effectively to the consumer, a business lead or otherwise, it is much easier to be successful in doing this, as speaking the same language as your listener makes it an easier task to put your ideas across. However, if you are looking to branch out to a more global scale, marketing your company and product/service, you will require the use of an expert translation service. The use of a translation service is vital for any business looking to make a leap into a much larger market. A launch such as this can go terribly wrong if the marketing campaign is incorrect, which more often than not can be due to badly translated literature material, etc. When promoting yourself and your service, you will have planned every aspect of your campaign to a very fine detail, and the same must be done when looking to take your company overseas.

Translation companies ensure that your message is never lost and that both potential customers and potential business leads are well informed about your business, your services and what you are looking to provide them with. If a marketing campaign is poorly translated, this may confuse those who are interested in your business, thus losing sales and therefore making your launch unsuccessful. In order to help properly launch your business to a more global scale, an expert translation company will oversee all aspects of translating the necessary information to help maximize the chances of your business’ success. A Professional and effective translation company will look at what you need their services for, and devise a step by step plan to ensure that every phase is thoroughly planned and executed. Firstly, your needs will be thoroughly analyzed, looking at who you are trying to target, and in what context, looking at the different terminology which is required in order to optimize the level of translation. Here, the terminology you require will also be taken in consideration if specific business, medical or legal terminology is required. Next, a suitable translator of the native tongue from their team will translate the required documents, ensuring that the quality of terminology is of the highest possible standard. The best translation companies will have a team with a wide range of language skills from different areas of the world. But having team members of a native tongue, this aids in increasing the accuracy as reading, writing and speaking a language are completely different from one another. Once this initial translation has been completed, the document will be examined and proof read to ensure it is of the highest standard for the native tongue in which it is required in and that it reads smoothly, without any visible signs which show it is a translation. It will then be checked by the industry specialists before being approved by the Managers before being sent back to the client.  

With a detailed structure such as this, you will be safe in the knowledge that you translation is of the highest possible quality and will remain a professional and efficient piece of documentation for your business needs. Communication in business is everything, and with the help of a translation company, you can make that leap with your company into the global business world.

Global Business Strategy marketing campaign, translation companies, translation company

当今的翻译界可谓是百花齐放。尽管解放前和建国初期的知名翻译大家逐渐淡出了公众的视线，后来居上的是财经著作翻译、企业和机构的专职译员、独立自由译者、翻译团队和翻译公司。

财经和其他社科翻译是比较独特的一类译员。他们往往是一些大机构、大企业的高级分析师，也有一些管理者。因为他们具有比较丰富的专业知识和行业经验，从而占据了书籍翻译的至高点。出版社的翻译任务也自然委派给了他们。

企业或其他类型机构聘用的专职译员基本不是专业级的翻译。他们工作年限较短，并且多数不具备丰富的行业背景知识。这就造成他们翻译工作的效率不高。在工作时间内，很少全天工作时间都有翻译任务的情况。很多时间他们被上级主管要求熟悉行业、生产或产品知识，并且很多企业还不得不对其专职翻译进行培训，以提高他们的人力资源技能。但是多数专职译员在语言技能和专业知识提高到社会可接纳的水平之后，就会选择跳槽到更高待遇、更能发挥自己、而且也具有更大挑战性的企业或机构。

遇到大项目翻译时，这些企业仍然不得不依赖外部的翻译专家或者外包给翻译团队或公司。当大量文字翻译项目被包给外部协作者的时候，这些企业内部专职翻译就演变成外包管理和协调员。

经验丰富的译员很少愿意在一个企业担任专职翻译。专职翻译的来源有两类：一是语言基础比较好，工作经验少，需要在一家企业工作以便得到稳定的收入来源。二是作自由职业和其他专职工作后转到企业的翻译岗位上。他们的工作经验和行业知识虽然比较多，但是翻译经验少或者翻译水平有限，所以才会回流。此两类翻译都造成了企业或机构专职翻译技能不过关、译文水准欠佳的状况。

经验丰富的翻译员基本上作自由译者。自由译者面对的任务的行业跨度更大，获得的报酬也更高。但是总体而言，自由译者基本上都是面对翻译公司来承接业务。面对直接客户的自由译者往往会遇到诸多弊端，诸如有些企业结帐拖延，由于没有二次校对和译审把关，出现质量问题时还会导致客户拒绝付款，同时面对有译文排版难题的客户稿件时，自由译者多数由于不能掌握全面的软件工具，很难满足客户的最终文件格式需求。

翻译团队是介于自由译者和翻译公司之间的一种翻译服务组织形式。由于中国柜内很多翻译公司缺乏专业水准高的翻译项目经理，从而使他们不得不把项目管理(译员组织协调、进度控制、质量监控和专家译审)外包给翻译团队，从而形成一个专业协作的行业分工链。目前这个生态系统在国内处于萌芽状态，很多翻译团队不能全责控制质量和流程，只是起到一个组织译员和进度控制的作用。所以有实力的和形成一定规模的翻译公司，还是自己招聘项目经理进行管理，同时反过来也抑制了翻译团队这个分工链的发展。

翻译公司是一种最佳的市场营销、客户服务和翻译项目管理运作组织形式。所以这个行业在国外经历了从散兵游泳到组织化运营的发展历程，已经在迈向成熟。国内的翻译公司改革开放之初便逐渐在对外开放发展的环境成长。由于规模小、管理专业人才缺乏，导致目前国内的翻译公司作坊式的居多。形成一定规模和业务量的公司，在质量管理环节上还存在许多误区。比如没有译审环节来控制质量，为了降低成本使用缺乏经验的译员，甚至直接雇用在校学生，和国外的翻译行业对质量的观念有很大的落差。这种情况某种程度上也是由于国内翻译客户的认识偏差造成的。比如很多客户认为翻译任务是一个简单的文字对应工作，出价低于行业期望标准，谁的价格低就找谁。个别客户甚至认为翻译就是免费找个人帮忙的事情。水落船低，造成翻译公司对质量控制的两难困境。

近十年来，国际翻译企业的进驻中国给这个行业带来的先进的理念和品控标准。因为跨国翻译企业最初往往服务于跨国公司，这些客户需要把产品手册本地化；随着跨国公司来自世界各地，其员工的国际化程度不断加深，跨国公司的广泛的内部沟通需求日益成为不断发展。跨国公司对质量标准的认识不同于国内企业。所以跨国翻译公司基本都是采用国际翻译业标准进行品质监控的，保证了跨国企业的质量需求。同时跨国翻译公司的市场分额也随之不断扩大。

近两年来，随着中国企业的国际化步伐越来越大，同时金融和经济危机使中国制造的概念成为企业发展的羁绊。越来越多的中国企业，特别是实力强大的企业，开始着手从事设计、研发和市场营销等国际分工链条。他们对语言质量的需求不断增大，很多国内的翻译公司已经跟不上他们的脚步。越来越多的翻译业务也就进了跨国翻译公司在中国的分支机构的篮子里。

母语翻译是国际翻译界通行的标准。因为很多文化地理、人文习俗和语言思维方式的不同，造成中国人翻译外语作为译文目标语言存在太多的障碍。我们经常会看到国内大企业的外文网站，非常汉语化的译文充斥不说，甚至经过仔细检查，会发现很多细节错误。这在一定程度上解释了这些企业国际化的步伐慢的原因。国外客户阅读难以下咽的语言面包，从感性和理性上都会有反感，试问如何进行合作？

最近笔者浏览了前段时间经常在国内媒体曝光的”三一重工”的企业多语种网站，发现很多低级的外语错误。这不能不说是企业营销管理和国际化的一大败笔。如果中国企业不走出对语言的认识误区，企业的出口就会永远会停留在OEM订单的级别上；国际化的步伐也会被语言这个软肋所刺伤，千里之堤，溃于蚁穴。

Industry News chinese translation services, multilingual translation, native translator, translation company, website globalization, 企业国际化, 母语翻译

We usually hear clients complain that the translation company’s work fails to meet their requirements. In fact, some failures have taken place even before the translation project is to be assigned officially. The lack of communication of their cooperation leads to the client’s discontent on the translation result.  What’s the cause of such discontent? The answer lies in some way of communication and cooperation between translation companies and the clients. This article shows some tips clients should pay attention to before contracting with the company.

First, before the client makes a decision to choose a proper translation company as his service provider, he’d better do a survey to investigate credit standing of translation companies, the number and qualifications of staff in the company, and what the most important is to make sure whether the company has the translators with the specialty that can meet his requirements. Take engineering translation for example, the translator who has professional engineering knowledge and the fittest expression ability for target language is an ideal candidate.

Second, once having chosen the company, the client had better provide some background information and references to the company as ample as possible, including the previous translation texts, technical terminology, communication purpose, target audience and so on. Because every profession has its particularity, the translation company isn’t able to be accomplished in every field. A well-defined original document will give the opportunity to guarantee a satisfying translation and make translators go directly on the right way such as context style, format, and typesetting. This can be trouble-saving if the client explains his requests of needs clearly to the translation company.

Third, the client should set up quality criteria together with the translation company for the client’s final review and approval of the translation work. The layout request should also be made clear to the vender according to its publishing situation. If the client has specific requests, he should clarify them and put forward to his vender at first. The quality criteria should include technical terminology, consistency, veracity of expressions and readability.

Forth, as to the pricing, there is general average pricing in the translation industry with varieties from one company to another. Some clients hold the view that the company charges high may produce translation with better quality. In some situations the client just compare different quotations makes them neglect the quality result that should be got by the client’s specific demands.

Fifth, the deadline is supposed to be fixed according to the agreement by both sides. If it is not in emergency, the client should give as much time as possible to the vender. Translation is a complicated and laborious work. Even for the most experienced translator, the workload of 2500 words per day is a limit for a good quality work. The client’s consideration can help the vender devote enough time and energy to the working process.

Sixth, the client is suggested to make clarification of the service responsibility on the translation vender. If the translation company cannot accomplish the work on time, or if the final work doesn’t meet client’s demand, what responsibility should it take? If upfront deposit has been paid, Should the client be refunded? All these need to be discussed by both parties.

All in one, a good communication at the very beginning is a guarantee to a qualified translation. It is highly suggested an agreement signed for the benefit of client. A detailed contract consists of the requirements of client for the translation work such as the layout, format, pricing, payment method, compensation for failure and the deadline.

Translation Trend professional translation service, translation company, translation quality

Expanding your MLM recruiting efforts into international markets with books and products will mean that language and translation will be one of many challenges. As well you will need to do market research, finding ways to distribute and perhaps even dealing with legal and banking problems. Regardless of all these things, don’t make translation unimportant or you won’t get very far.
Reports out of the U. S. State Department say that in general U. S. businesses may lose $50 billion in possible sales due to poor translations. This number could include your MLM business. If you are trying to market with a translation that is inaccurate or culturally unsuitable, you will be dead in the water. By using accurate translations you will communicate a high quality representation of your products or services and leverage your marketing message.

So just how do you get accurate translations? Not with computer-generated translations. It’s not smart to use computer-generated translations for your marketing messages as they just don’t do a good enough job and your information looks unprofessional to native speakers.

Finding a competent translation service can be difficult because there are literally thousands of them and the industry is unregulated. As well, unless you speak the language yourself you won’t be able to judge the quality of the translation.
Expanding you MLM marketplace through translation does need not to be limited to your local area. Translations can be sent by e-mail, and usually you can contact the translator by phone. You might find it easier to work with a company based in your own country however. Most translation services will give you a free price quote for your situation.
Check list for finding competent translation:

1. Will your project be handled by a native speaker? Someone fluent in the language may do fine but only those native to the language have the exact feel for it. Translations done by native speakers make your translations sound natural to your market.
2. Will your project be handled by someone who knows your industry? If the translator does not understand terms the outcome could be incorrect.

3. Will your project be handled by someone who works from their native country? If you work with a translation company that has people located in your country of choice, your translations will be up to date and linguistically and culturally correct.
4. In what file Format will your project be delivered? Make sure you use a translation service that works with the same file formats you use to avoid a problem. As well be sure that the company’s technology is up to date in wr78$(16case there are revisions at a later time.

5. Ask what the Quality Assurance procedures are and if your project is checked before it’s sent out.
6. Ask for references to others that the company has done work for. Contact references and ask if they were satisfied with the translation company’s services.

After you have chosen a translation service, work closely with them to ensure the quality of your project. However, don’t get into a ‘rush’ situation as this risks project quality. Be sure that your source material is well written and offer as much background material as needed to help the translator understand your product and learn your business terms. As well, it’s good to be available for questions during your MLM translation project. That way there’s no guessing to meet deadlines.
Expanding your marketplace through translation can open new avenues of revenue, but it must be done accurately.

Article From: http://uuhdirectmarketingkg.blogspot.com/

Global Business Strategy marketing translation, translation company

Translation companies are now facing a lot of problems which will hold back their future development. This paper puts forward six suggestions about enhancing the translation’s essential competitiveness and ensuring its sustainable development.

With vigorous development of globalization, increasingly economic, technological and cultural exchanges between nations have spawned a huge translation service market since the end of last century. Translation service providers and practitioners are facing unprecedented opportunities and challenges. On the one hand, translation service is becoming an essential drive for modern social development; At meantime, it faces many complex problems that hold back the further sustainable development. To enhance this industry’s essential competitiveness and to ensure its development in a sustainable manner, the following strategies should be adopted:

1. Attaching greater importance to self-discipline as well as the regulation of the industry. Unlike other industries or in-house translators, a translation company usually has a large number of freelancers working for it, which causes troubles in the management of a company. Therefore, it’s the duty of freelancers, in-house translators and companies to defend the dignity of this industry for its sustainable and benign development.

2.Pushing for the formulation and perfection of national standards on translation and interpretation. The particularity and difficulty of the quality in translation industry is that there is something negotiated between client and the translator, as suggested by Schaffner. So quality assessment procedures in a translation company are no longer an individual responsibility, but have become a corporate issue.

3. Facilitating professionalization of translation and translation training. It should be recognized that it is useful for translators to be able to benefit from continuing education courses. Moreover, it is growing recognized that translation is interdisciplinary. Training program for translator or interpreter must not only stress on bilingual competence, but also attach equal importance to hands-on practice, knowledge and skills of other disciplines, such as terminology management, desktop publishing, computer skills and knowledge of specialized fields.

4. Tapping into available resources and significantly expanding the industry. Each translation company has its unique advantage and specialty. It’s highly recommended that companies cooperate and coexist with each other on a resource sharing and mutually beneficial basis.

5. Enhancing the profile of the translation industry, promoting translators’ and interpreters’ rights and interests. Translation companies can take part in more public welfares in order that society gets a better understanding of the value of their work. Meanwhile, translation is a knowledge business. Consequently, human resources remain the most important factor. Protection or their rights and reward to the diligent are keys to arouse their enthusiasm and creativities.

6. Gaining a comprehensive, in-depth understanding of translation as an industry. Knowing what position the company in is always good for it to make a long-term development program.

As one of the translation companies, Transhorsa Translation Company, we put forward six suggestions above from our years’ devotion to this industry and experiences accumulated, in the hope of contributing to maintain a canonical, regular and healthy-developing translation market.

Author Information:

Heyi

Marketing Manager of

Transhorsa Translation Co.,LTD.,Shanghai

http://www.transhorsa.org

Native translator&Proofreading

Industry News translation companies, translation company

Under the circumstances of globalization, doing businesses on a global scale, recruiting translation talents from all over the world and integrating computer-aided translation technology into the businesses are three important strategic decisions that can bring success to translation companies.
Nowadays, many businesses get onto the track of globalization, so do translation services. In the process of globalization of translation services, if translation companies want to run their businesses successfully, they have to do three things on a strategic level to meet the challenges brought about by globalization.
First, they have to expand the company on global scale; second, they have to recruit translation talents coming from all over the world; third, they have to integrate computer-aided translation technology into management.  

In the past, many translation companies delivered services only to some local customers. Since the local translation market was not very big, translation companies were always forced to attract some other businesses like printing, card making, advertising, etc. By doing so, they could make small money, but they could never expect to run their business in a more professional manner and on a large scale. However, with the development of globalization, translation has become one of the most popular industries across the world, which may include projects from small ones like translation of driving licenses, score lists of the students to big ones like providing interpreters to international conferences, preparing various negotiations, translating scientific materials in many fields, and so on. As the market is growing，running the business locally can not meet the requirements of globalization any more. In order to expand the translation company on a global scale, the company has to narrow its business scope, enlarge its business platform, build offices in cities across the world and manage its business in the direction of specialization.

In addition to running translation business professionally on a global scale, translation companies also need to recruit employees from all over the world. In the past, since translation companies only receive clients at home, the language types they engage in are limited to only several most popular languages in the world, such as English, French, Russian, Japanese, etc. Under the circumstances of globalization, whereas, the language translation may involves many native language conversions in the world, so translation companies have to recruit proficient translators from all over the world.

Last but not the least, when the market is globalized, it is also very important for integration of computer-aided translation technology into translation management and control process of the company. Decades ago, most translators did translation sentence by sentence only with the help of their brain. Although they often met with very similar expressions in one project running hundreds of pages, they had to translate those expressions again and again since they didn’t have any computer-aided translation software. In recent years, the usage of software such as TRADOS, CAT, transit, etc. has improved the working efficiency of the translation greatly. Usually, these kinds of translation assistant software have memory function, electronic glossary bank and search engine. With the help of them, the translators can search and make a comparison of the translated sentences in a fast manner so that they never need to translate those identical expressions which appear on different pages of the same article repeatedly, they can save the time which was used to repeatedly consult dictionaries thus improve their translating speed by a large margin.
Of course, in the globalization process, if translation companies want to run its business successfully, doing the above-mentioned things is not enough and many new problems may also come forth, but these three things mentioned above do play a very important role for development strategy of a translation company and ensure the business success.

Under the circumstances of globalization, doing businesses on a global scale, recruiting translation talents from all over the world and integrating computer-aided translation technology into the businesses are three important strategic decisions that can bring success to translation companies.
Nowadays, many businesses get onto the track of globalization, so do translation services. In the process of globalization of translation services, if translation companies want to run their businesses successfully, they have to do three things on a strategic level to meet the challenges brought about by globalization.

Global Business Strategy, Translation Trend global translation company, globalization services, language, process of globalization, translation companies, translation company

Abstract：This article illustrates the necessities of the professional translation services in several aspects, such as the advantage of professional translation services，the huge market needs in translation field, the dissatisfactory situation of current translation services, etc

Language is an important inter-medium of information exchanging, experience sharing, cultural bearing, etc. As the bridge of different languages, professional translation services have become more and more subservient to the society, particularly in the business field. 

As we all know, the world now has entered into an age of globalization, which means that communication among different countries in this decade is more frequent than any other decades in the world history. Today, speakers of different languages may sit together to talk about their families, their dreams, and most importantly the business related things. Statistics show that more than 480 multinational companies has invested in China or set up administrative offices in China among all the top 500 multinational companies in recent years. Meanwhile, China’s foreign trade continued to maintain a steady and rapid development in 2007, and the total import and export volume, which for the first time reached a new high of 20 thousand billion U. S. dollars, still kept a growth rate of about 20% during the past six years. In this case, translation plays an important role in business communication. In order to transform information accurately, professional translation services is of essential importance.

To meet the needs of the market, it is found that a great amount of translation companies has sprung up overnight and are on a high increase. However, feedbacks show that many translation works performed are not so satisfactory to meet clients’ expectations. In fact, at the present time, there still exist lots of small companies that usually organize the free-translators to do the work temporarily, leading to the problems such as low quality of translation works, delay of the clients’ business, or even cooperation disruption. Actually, this problem has been pointed out by many experts who indicated that service quality and talent management in translation field need to be further enhanced. Currently, the output value in translation field has surpassed 20 billion Yuan (RMB); although a large amount of translation companies has established, compared with the European and American market, China’s translation market is in a chaos, such as lack of guarantee for the translation quality, specific division of labor shortage as well as requisite of standard market price. In this circumstance, professional translation services are in an urgent need.

Why professional translation services can solve all the problems above? As we all know, professional translation services provide the market not only with translation talents but also convenience for searching those services concerned. On one hand, professional translation services run on the basis of a group of excellent and professional translation talents, who are masters of various kinds of languages in different fields, which fundamentally ensures the quality of translation works; on the other hand, professional translation services consist of a complete service system, which not only serves the clients with translation works, but also provide the clients with support services such as interaction platform, price inquiry service, customers’ evaluation system and so on. All of these make it convenient for the customers to gain the information about the professional translation services easily, accurately and duly, find the appropriate translation company or make a judgment of their qualification in translation services.

Aristotle once said “excellence is an art won by training and habituation. We do not act rightly, because we have virtue or excellence, but rather we have those because we have acted rightly. We are what we repeatedly do. Excellence, then, is not an act but a habit”. As for translation, professional translation services that can guarantee quality of translation works and provide supportive services are really a necessity to the market today and it will surely benefit the translation field in the long run.

Author Information:

ivy

Marketing Manager of

Transhorsa Translation Co., LTD., Shanghai

http://www.transhorsa.org

Native translator & Proofreading

Industry News global translation company, professional translation service, translation company

Summary: What’s the relationship between a pack of assorted beans and multilingual translation? We are supply well-meaning services in the public and creating private companies, constructing thickets of bamboozling artifice and stifling offers to serve the people.

I speak three different languages with various degrees of proficiency —- Chinese, my mother tongue, pretty English, and enough French to get into a discussion with the French teacher in my college about our cultural differences. I have also dabbled a little in Japanese. As a part-time translator, I have never done any work on multilingual translation, but I am clearly acknowledging the absurdity that the modern translation industry takes multilingual translation as a derivative of bilingual translation.

Any kind of translation is a process to paraphrase one language into another, while multilingual translation is the same process done by a translator whose native language is neither the source language nor the target one. The fact that the clients or translation companies prefer the multilingual translation relies on not only the mutual trust, but also the operational cost and risk.

Due to lack of international communication and cooperation in translation industry, customers’ fossilization results in. The customers will prefer the same translation company in whatever conditions after they have fulfilled the company’s work for several times. As a duckling will imprint the first thing that feeds it, and thereafter follow around, so do the loyal customers who imprint their long-term cooperator. When the clients want a multilingual translation, they may prefer an old translation company in China, instead of a new one in Europe whose native language is either the source language or the target one.

Some Chinese translation companies do not possess multilingual ability, but still take multilingual translation as their special service. They use Chinese as a medium, i.e. to translate the source language into Chinese, and then translate the Chinese into the target language. Due to the language and culture diversity, the accuracy of this kind of multilingual translation is much lower.

The other reason for the existence of multilingual translation maybe is the cost. The exchange rate of Yuan against foreign currencies is so high that clients abroad prefer domestic translation services, which is breeding the soil of multilingual translation. Due to the globalization, the language skills of domestic and international translators are becoming compatible with internationally accepted practices. Therefore, in China, it is economically available. I wonder whether it is an element of the socialism with Chinese characteristics or not.

Despite the optimistic predictions, the development of the translation industry will not be an easy flight. Great challenges loom ahead, including fiercer competition from within and outside the country, cost control, technology bottlenecks and further deregulation of the market. Then, fierce competition contributes to multilingual translation in China, which is spread as a publicity and stunts to help expend business or to attract clients.

Last week, in a local Carrefour, I did encounter one tiny object that seemed to epitomize the absurdity of the domestic modern translation industry. It was a pack of assorted beans, which contains soybean, mung bean, pea, etc. On the brilliantly sparkling plastic package, there was a price tag with an impressive printing — 20 Yuan. The current price of any kind of beans in it is only one tenth of that price. Several beans can be revalued after being mingled together, but in my eyes, beans are still beans. Such items are no more than naked commercial promotion aimed at attracting eyeballs. And so does multilingual transition.

Industry News Chinese translation company, multilingual translation, translation company

There are two main types of translation blogs, and there are also four essential concepts in them: reliability, profession, updating and confidentiality. In this paper, I separately introduce the reasons for those four concepts.There is one thing puzzling me for a long time that when we were young, diary is our one of the most private things; but due to the blog, more and more people tend to public their personal thinking. Nowadays, blog is developed into forms of diversity, commercialization and publication. Just type “translation blog” on search engines, you can find thousands of different types that are related to the word of translation. There are two main types of translation blogs: one is for commercial, and this translation blog always belongs to one company, the main function of which is to advertise the services of that company. The other is for personal affairs, this translation blog is related to the translation-lovers or people engaged in translation business, most of which is for personal hobby with unprofitable purposes. The common ground of these two translation blogs is sharing and connecting. They share their information with millions of people and provide a platform for contacting. In fact, I have built up my own translation blog for only a few months, and it indeed brings me a lot of fun. I acquainted many people with the same-interest and exchanged lots of novel points. Although I am not a veteran in the area of blog, I here provide only my personal point of view to the translation blog.

One, it should be reliable. Because blog is an open platform which faces numberless people in different regions and many of them maybe depend on the message of your translation blog to deal with their problems, the message of your blog must be real. If you are ambiguous in the expression of a translation, you must figure it out clearly and ensure its correctness. Or else, you would not write it in your blog.

Two, it should be professional. Differing from the usual personal blog, the translation blog refers to the specialized field of translation. In this condition, every word you wrote should be precise. Of course, you can design the style in your own way and write things in which you skilled. For my own example, I built an independent unit of conventional new words in my blog, and I introduce some words which shall be known by new freshers. For instance, in the phrase “built 100 million”, here the word “built” does not mean “construct”, but means “increase”. In the same way, the word “dive” in phrase “dive 100 million” means to decrease 100 million. In fact, the words that are used in the foreign news are always very vivid.

Three, it should be frequently updated. We know that the translation field needs to renew unceasingly, which is caused by the changeability of our languages. Therefore, the contents in our translation blog also need to refresh timely. This is not only good for readers to know the new information, but also beneficial to the writers for maintaining the proper position, instead of falling behind. Usually you may find that updating your blog becomes a part of your life, and this must be grateful for the writers.

Four, it should be confidential. As many translation blogs are established by professional translators, these people may be connected with some confidential documents, like business contracts, legal files, company’s internal conference records or personal privacy. The contents of these documents may be nothing with the blog writers, but must be valuable and crucial to those corporations and related individuals. Therefore, the writings could never be such kind information in their blogs.

As the development of internet, blog will have to become a new stage to show the individuals. For those translation blogs which want to attract more readers, it is necessary to grasp the concepts of the reliability, profession, updating and confidentiality. There are many other ways to make your blog more charming and interesting. In fact, I am also on the explored path of bettering my translation blog, and it is hoped that one day my blog will become your regularly visiting place.

Industry News Chinese translation company, translation blog, translation company