Three Strategies for Translation Companies to Develop for Translation Services Globalization
Under the circumstances of globalization, doing businesses on a global scale, recruiting translation talents from all over the world and integrating computer-aided translation technology into the businesses are three important strategic decisions that can bring success to translation companies.
Nowadays, many businesses get onto the track of globalization, so do translation services. In the process of globalization of translation services, if translation companies want to run their businesses successfully, they have to do three things on a strategic level to meet the challenges brought about by globalization.
First, they have to expand the company on global scale; second, they have to recruit translation talents coming from all over the world; third, they have to integrate computer-aided translation technology into management.
In the past, many translation companies delivered services only to some local customers. Since the local translation market was not very big, translation companies were always forced to attract some other businesses like printing, card making, advertising, etc. By doing so, they could make small money, but they could never expect to run their business in a more professional manner and on a large scale. However, with the development of globalization, translation has become one of the most popular industries across the world, which may include projects from small ones like translation of driving licenses, score lists of the students to big ones like providing interpreters to international conferences, preparing various negotiations, translating scientific materials in many fields, and so on. As the market is growing，running the business locally can not meet the requirements of globalization any more. In order to expand the translation company on a global scale, the company has to narrow its business scope, enlarge its business platform, build offices in cities across the world and manage its business in the direction of specialization.
In addition to running translation business professionally on a global scale, translation companies also need to recruit employees from all over the world. In the past, since translation companies only receive clients at home, the language types they engage in are limited to only several most popular languages in the world, such as English, French, Russian, Japanese, etc. Under the circumstances of globalization, whereas, the language translation may involves many native language conversions in the world, so translation companies have to recruit proficient translators from all over the world.
Last but not the least, when the market is globalized, it is also very important for integration of computer-aided translation technology into translation management and control process of the company. Decades ago, most translators did translation sentence by sentence only with the help of their brain. Although they often met with very similar expressions in one project running hundreds of pages, they had to translate those expressions again and again since they didn’t have any computer-aided translation software. In recent years, the usage of software such as TRADOS, CAT, transit, etc. has improved the working efficiency of the translation greatly. Usually, these kinds of translation assistant software have memory function, electronic glossary bank and search engine. With the help of them, the translators can search and make a comparison of the translated sentences in a fast manner so that they never need to translate those identical expressions which appear on different pages of the same article repeatedly, they can save the time which was used to repeatedly consult dictionaries thus improve their translating speed by a large margin.
Of course, in the globalization process, if translation companies want to run its business successfully, doing the above-mentioned things is not enough and many new problems may also come forth, but these three things mentioned above do play a very important role for development strategy of a translation company and ensure the business success.
Under the circumstances of globalization, doing businesses on a global scale, recruiting translation talents from all over the world and integrating computer-aided translation technology into the businesses are three important strategic decisions that can bring success to translation companies. Nowadays, many businesses get onto the track of globalization, so do translation services. In the process of globalization of translation services, if translation companies want to run their businesses successfully, they have to do three things on a strategic level to meet the challenges brought about by globalization.
