Website Globalization
Cultural factors and market psychology are the main factors involved in whether or not the document will be accepted by the region where the target language is going. Therefore, apart from translating into the target language, popularizing your product or service to become integrated into the culture where the target language is being used is more important for website globalization. On this basis, when we carry out website localization for clients, we need to maintain the product features & style of the original region while changing a few elements of the website such as language features, regional taboos, picture familiarity, and legal restrictions, in order to adapt to the culture and style of the target region. In a word, website localization needs complete renovation instead of mere text translation.